CLIENT: Ford
STUDIO: Imagination
ROLE: Head of Creative / Creative Director / Design Director
Executed as a sold-out, immersive brand experience, Raptor Rally 2.0 hosted 400 trucks and 740 guests at Lake Havasu State Park to celebrate the Ford Raptor lifestyle and cultivate owner loyalty. The 1.5-day event utilized a tiered ticketing strategy to provide attendees with a mix of educational workshops, diverse trail drives ranging from beginner to difficult, and high-adrenaline activities such as jump exercises and hot laps with professional drivers like Vaughn Gittin Jr.. The project required complex logistical management of sponsor activations with partners like Optima and Fox, alongside extensive community engagement through Raptor clubs, ultimately positioning Ford as the definitive leader in off-road capability.