CLIENT: IBM
STUDIO: GPJ/Spinifex Group
ROLE: Creative Director - Digital
An experience showing US Open tennis fans that IBM Watson shares their passion for the game. Guests could explore how Watson sees, hears and understands emotion – capturing and delivering exciting moments and in-depth match insight, and ultimately improving the game experience.
Fans could test Watson’s abilities through a 3-part interactive challenge, and learn how this same technology is being used to address complex world issues, from identifying problems with cars and trains to diagnosing and treating cancer.