CLIENT: Buick/DigitasLBi
STUDIO: RTT
ROLE: Art Director
Configurable images are RTT's bread and butter and, together with DigitasLBi, they were taken to the next level. All images are fully configurable, allowing the user to build their own dream Buick. Originally planned for use on Buick.com, the images were rendered at 6K high resolution to allow for later repurposing in print.