ROLE: Art Director
Working with the Rav4 team at Toyota corporate, we developed this experience for the company's annual dealer meeting. It allowed users to configure a full sized SUV right in front of them thanks to the power of projection mapping. The other side of the set up allowed consumers to explore the interior of the vehicle using the touchscreen display and also learn about the Rav4's new powertrain technology.
All photos © Nina Wellstein 2015