CLIENT: Ford
STUDIO: Imagination
ROLE: Creative Director
To make a bold statement in one of Ford’s most important markets, we created an unforgettable two-part launch for the all-new 2025 Ford Expedition. It started with a media preview in Detroit, then built to a dramatic public reveal at the State Fair of Texas — complete with Ford’s largest-ever drone show in North America.
We unveiled the full Expedition lineup, including the off-road-ready Tremor and innovative new features like the Split Gate, in a moment designed to turn heads both on the ground and online. A 1,500-drone performance lit up the Texas sky, revealing the vehicles in sync with a high-energy film captured by FPV drones. From media coverage to social buzz, the event drove awareness, traffic to Ford.com, and immediate interest from buyers — while showing how the new Expedition puts active families at the center of the adventure.